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Regarding the Values, Attitudes and Lifestyles framework I have categorised my target audience to be strivers/experiencers. This is because strivers are fun-loving, and trendy, whereas experiencers will spend a large proportion of their money on entertainment and socialising eg. festival. Therefore, using the LifeMatrix Tool the audience would be fun/antics people, as these are aspirational, fun-seeking and active young people.
With reference to the uses + gratifications theory, there are four categories
- information
- personal identity
-social interaction
-entertainment
I feel that VOLUME would be best in the entertainment section as festivals are considered an entertaining social activity. However, it would also offer information however just based around festivals.
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