Not only has my technical aspects of my magazine progressed but also my understanding of how branding and representation is important.
Representation is important as the audience will only purchase the product is the representation of the context is the portrayal of positivity. Therefore the overall image of the magazine is vital considering the effect and influence it will have on the audience. The branding is the symbol that will identify VOLUME from its competitors, however due to the originality and gap in the market for my magazine this will not be of major concern. I feel that the use of the volume speaker in the masthead will allow the audience to identify the underlying service of the product, as a volume speaker is obviously related to music.
When producing VOLUME I made sure to apply my magazine to the LIAR concepts, which admittedly was not something I had thought about considering wth my preliminary task. To apply to language I ensured to use terminology appropiate for my audience and genre of music, for example 'crowd-surf' only relating to the audience and genre. For the institutional aspects I made sure to include barcodes, pricing to cover this. For the audience I made sure that it was relatable to them and made ways for them to interact eg. sending in a text, or use of twitter. I also esnured the representation of festivals was positive, therefore something the audience would want to read about.
VOLUME. Preliminary.
From the above, it is clear my skills have progressed. I had included more conventions such as tag words, bottom + top strip. Although I did still include puffs and masthead before. In my preliminary I did not edit my main image in anyway, perhaps why it is so unfocused in comparison to my one used for VOLUME. Although my audiences would have been different, I feel that the set demographic theories would fit in better well with VOLUME than for ACHIEVE, as it is obvious from the front cover it is unclear, therefore something to ensure I consider.
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