Summary.
Images surround us, they are made to be seen by someone. Images are easily produced and can be readily made on cameras.
Understanding visual codes- images have different meanings which we can understand through their visual clues. You have to be familiar with the visual codes to understand. Here are the 5 visual codes: expression, gesture, clothing, objects/background and technique. If you take a continually take pictures, they will form a narrative; this is called a sequence.
Storyboards are what film-makers use to plan their films. A storyboard is a series of pictures in the right order to give the right message or tell the right story.
Captions are words that go underneath the picture to explain what is going on. They can effect the way people view the picture.
The selection of a image is very important, as it has to create a particular point.
Cropping is the cutting off parts of a original picture. It allows the audience to focus on a particular area.
Stereotyping can sometimes cause controversy eg. 'sex stereotyping' as they contribute into believing women should not be interest in careers but be sexy, passive and innocent.
The objective of advertising images is to create a dream world, it is carefully constructed to get across the message required.
No comments:
Post a Comment